MODERN HUMAN RESOURCE MANAGEMENT - AN EXAMPLE OF HOTEL“ZIRA”

The world is rapidly changing in a number of different areas, including the economy, politics, technology and social aspects. All this exerts a strong impact on the way in which managers organize their work. Traditionally, they focused on delivering efficiency through large bureaucracies which are hierarchical in nature, very much around the process and stability. Such approach probably mitigates innovation and flexibility. A demand is no longer predictable and service has to be equally flexible for demand that exists nowadays. The emergence of post bureaucratic organizations is about being leaner, flatter and much more network-based. Within that network, employees are being empowered to take responsibility for producing innovations themselves. In order to speed up the process, it is essential to systematize the process of back office management. Human Resource Management strategies are being transformed by internal social networks and social human resource technologies in order to stimulate collaboration, transition into social enterprises, and change the positioning of human resource departments from back office to front office activities. All of these subjects are examined and the case study of human resource department of hotel Zira is explained and presented in detail within a specific questionnaire. One of the main challenges that the human resource management also faces is talent management and the principal responsibility of leadership is to efficiently manage talent, attract and utilize potential candidates, and eventually retain them.