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GLOBALIZATION AND CHANGES IN CONSUMER BEHAVIOR - IMPACT ON TRAVEL AGENCIES
GLOBALIZATION AND CHANGES IN CONSUMER BEHAVIOR - IMPACT ON TRAVEL AGENCIES
Autori:
Izdanje: SITCON 2015 - Singidunum International Tourism Conference
Apstrakt:
The development of globalization process has influenced tourism to become the industry with a fierce competition, both among tourism destinations, and tourism enterprises. The increase in the number of participants in the global tourism market triggers numerous changes in market approach of travel agencies. They are required to adapt to a new consumer profile in tourism, new tourist expectations in terms of technology and environmental protection, to the demand for new tourism products etc.
The analysis of globalization process in the world tourism market and competitive marketing responses in business of travel agencies, are in the focus of this research. The research results should propose necessary marketing performances for better understanding of consumers and improving competitiveness in travel agencies in Serbia. The research methodology is based on the questionnaire and secondary research (desk research).
The analysis of globalization process in the world tourism market and competitive marketing responses in business of travel agencies, are in the focus of this research. The research results should propose necessary marketing performances for better understanding of consumers and improving competitiveness in travel agencies in Serbia. The research methodology is based on the questionnaire and secondary research (desk research).
Ključne reči: travel agency,globalization,marketing,consumer behavior
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@article{article, author = {T. Cvetkov-Čikošev and A. Vitić-Ćetković}, title = {GLOBALIZATION AND CHANGES IN CONSUMER BEHAVIOR - IMPACT ON TRAVEL AGENCIES}, journal = {SITCON 2015 - Singidunum International Tourism Conference}, year = 2015, doi = {10.15308/sitcon-2015-178-181} }
RT Conference Proceedings A1 Tatjana Cvetkov-Čikošev A1 Andriela Vitić-Ćetković T1 GLOBALIZATION AND CHANGES IN CONSUMER BEHAVIOR - IMPACT ON TRAVEL AGENCIES AD International Scientific Conference SITCON, Beograd, Srbija YR 2015 NO doi: 10.15308/sitcon-2015-178-181
T. Cvetkov-Čikošev and A. Vitić-Ćetković, GLOBALIZATION AND CHANGES IN CONSUMER BEHAVIOR - IMPACT ON TRAVEL AGENCIES, International Scientific Conference SITCON, 2015, doi:10.15308/sitcon-2015-178-181