EVENTS AND TRADITION AS A POTENTIAL FOR INCREASED TOURISM DEVELOPMENT IN THE REPUBLIC OF MACEDONIA

Holding a variety of events is often directly related to tradition as an important segment of life throughout development of human civilization. The beginnings in researching events and tourism date from the late 20th century and are associated with the opportunities for increased economic effects on the destination, and their role in increasing the overall competitiveness. Development of events and their relation to tourism is particularly expressed when they began to be more exploited for promotion of tourism destinations, in which cultural values and tradition are mostly included through a new form of tourism - event tourism. Given the contents that include elements of tradition, they themselves are unique in representing specific tourism offer. Tradition as an inherited socio-cultural continuity is often included in the organization of cultural tourism events in a form of cultural celebrations, entertainment and art programs, and is an important component of cultural tourism offer. This paper explores the importance of events for increased tourism development in the Republic of Macedonia through assessment of the scope and types in order to identify their role in tourism through implementation desk research method, quantitative and qualitative analysis.