DEVELOPMENT PERSPECTIVES OF CITY TOURISM OFFER OF RIJEKA

The demand for city tourism product is growing on a daily basis. The specificity and uniqueness of its tourism resources enable creation of a unique tourism offer, for a city to become recognizable, and compete on the international tourism market. In the Republic of Croatia, one of the cities with a significant predisposition to become recognizable on the European and world level is the city of Rijeka. The purpose of the paper is to indicate importance of city tourism as a selective tourism form for the purpose of achieving competitiveness of the city of Rijeka and the Republic of Croatia on the tourism market, while the goal of the paper is to present theoretical characteristics of the city tourism offer, current tourism offer of the city of Rijeka with the use of statistical indicators and results of empirical research, and to propose possible developmental guidelines for upgrading its future tourism offer.