EVENT TOURISM, VECTOR FOR A COMPETITIVE DESTINATION - CASE STUDY: TIMIŞOARA, ROMANIA

Established tourist destinations worldwide annually attract a significant share of the total number of visitors. Very popular are the world’s cities that have become true tourism destinations, especially for short stays. In Europe, the project “European Capital of Culture” was launched for the promotion of culture and cities as tourism destinations. The possibility of holding this title has led the authorities of many cities to mobilize and engage with civil society in order to highlight their heritage. One way of attracting a greater number of tourists to such destinations is by organizing events and directing their activities towards event tourism.
Timisoara is an urban tourism destination in Romania, known as the “capital of Banat”. Currently, the city, through its representatives in the local administration and other NGOs, is trying to get this European title for 2021 with the hope that the number of tourists will increase considerably, as will the revenues from this sector, and Timisoara will become an appreciated tourism destination.