The importance of the spatial position of archaeological sites for tourism development

The principal purpose of this paper is to determine the significance of the spatial position of archaeological sites for tourism development and examine the awareness of tourists as potential visitors to such sites. In order to attract a larger number of interested tourists, it is necessary to act towards increasing awareness, interpreting and promoting archaeological sites. Underestimation of the importance of archaeological sites can be overcome through diversification of tourism offer.
This research was designed to indicate the manner in which similarities or dissimilarities of distance occur between nine ancient cities dating from the Roman period to highlight the approximate observations or opinions of potential tourists. The research methodology used was Multidimensional scaling (MDS) processed in SPSS program. The research uses secondary sources and combines it with primary research in order to give recommendations for further improvements and enhancements of archaeological sites as tourism offer.
The research shows relatively fine fitting of the original cases of observation and connection between the indicators. It is of vital importance to be conversant with the cultural heritage through observation in order to increase the awareness of tourists.