Creativity in Management: creative thinking process and business model canvas

Creativity has gained on its importance in business environment over the past two decades, and has become a popular tool for enhancing innovation not only in design and engineering, but also in management. However, a strong scepticism towards using approaches based on creativity is still being widely present. This paper analyzes creativity as a characteristic, and thus creative thinking discusses and compares design thinking process and Business Model Canvas (BMC) and their implementation in organisations. This paper analyzes and discusses creativity as an important characteristic of employees and management, which considerably contributes to employee engagement, increases innovation and strengthens the organisation’s strategy or even creates the new one.