Engagement Factors in Social Media Experience
Engagement Factors in Social Media Experience
Autori:
Izdanje: Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide
Apstrakt:
This paper investigates sufficient strategies and tactics in social media environment with focus on engagement mechanism and its reflection on social media experiences. One of the research question to answer was the correlation between social media experience and brand perception.
To increase participants' engagements and community involvement, during the research process, several methodological techniques were used, such as development of social personas, user behaviour tracking and actionable social media design. Research question Engagement increase within social media environment reflected on brend
Experimental part and research data collection which are presented in the paper had been done during three social media activations Coca-Cola Hellenic 45 Years in Serbia, Smoki King Size Big Byte, and Usce Shopping Center Hire a Santa.
To increase participants' engagements and community involvement, during the research process, several methodological techniques were used, such as development of social personas, user behaviour tracking and actionable social media design. Research question Engagement increase within social media environment reflected on brend
Experimental part and research data collection which are presented in the paper had been done during three social media activations Coca-Cola Hellenic 45 Years in Serbia, Smoki King Size Big Byte, and Usce Shopping Center Hire a Santa.
Ključne reči: interactivity, engagement, social media experience, social personas, social design, digital communication, online communication channels, community management
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BibTeX format
@article{article,
author = {P. Nikolic},
title = {Engagement Factors in Social Media Experience},
journal = {Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide},
year = 2014,
doi = {10.15308/sinteza-2014-209-212}
}
RT Conference Proceedings A1 Predrag Nikolic T1 Engagement Factors in Social Media Experience AD Međunarodna naučna konferencija Sinteza, Beograd, Srbija YR 2014 NO doi: 10.15308/sinteza-2014-209-212
P. Nikolic, Engagement Factors in Social Media Experience, Međunarodna naučna konferencija Sinteza, 2014, doi:10.15308/sinteza-2014-209-212