The Impact of Social Media on Tourism

The tourism system mainly rely on Information and Communication Technologies for promotional activities, sales, when developing management relationships with customers. The most important information source when tourist is making final decision about destination is online interpersonal influence - online word of mouth (eWOM). Authors dealing with tourism market segmentation recognize the growing number of tourists who use modern social media. In accordance with their identified needs, advanced technology provides a new, customized tourist service. Contemporary tourists have been more than active since the emergence of the sophisticated Web 2.0 technology has influenced the travel decision making process. Many surveys results confirm that - approximately, 50% of people are likely to download travel applications related to their vacation before they go.