Modern information technologies application in destination management companies

The Internet has caused major changes in the distribution channels in the tourism market, threatening traditional tourism intermediaries’ activity. At the same time, a number of suppliers have got access to global tourism market and a chance to offer new products and experts’ knowledge in more efficient way. Among them we can mention destination management companies (DMC) which have expert knowledge about the tourism destination. They specialise in organising and carrying out different programmes for tourists and MICE tourism service users. In this paper will analyse the basic features of the business of DMC in Serbia. We will focus on the possibilities of improving their business based on application of new IT solutions.